GreenReturns-InvestorPerspectivesonESGStartupsInvestments

ESG investing is gaining strong momentum globally and in India, evolving from a niche strategy to a mainstream investment framework

Global ESG assets are expected to exceed $50 trillion by 2025, while India’s ESG landscape is being shaped by regulatory measures such as BRSR disclosures, CSR mandates, green finance policies, and green bonds

Investor preferences especially among Millennials and Gen Z are increasingly driven by sustainability, impact, and long-term value creation

High-growth ESG startup sectors include renewable energy, clean technology, sustainable mobility, water management, and social impact ventures, alongside challenges related to reporting standards, data quality, and greenwashing risks